Responding to changing customer perceptions and delivering exceptional meeting experiences requires the ability to leverage customer data at the most granular level. Hyper-personalization is the key to delivering higher customer satisfaction in all industries, from hospitality to event management.
Customers today expect venues and event organizers to not only meet their needs but to anticipate them ahead of time and exceed them. Business executives and meeting attendants expect experiences that speak to their specific interests. They want to deal with event managers who understand who they are and have the capacity to adapt to customers’ changing realities in real-time.
Hyper-Personalization: How Does It Work?
Personalization is about tailoring the meeting experience to each individual. Little details like recognition and attentiveness can elevate a hospitality or conference experience to great levels. Capturing and then tapping into individual preferences is the way to make an impact.
Here are some ways you can personalize meeting spaces to create tailored experiences.
1. Group guest personas
Large meetings often congregate a wide variety of personalities with some similar interests. For instance, some attendees prefer networking in a relaxed atmosphere over food and drink, while others prefer doing so off-site. Segmenting the audience creates opportunities to tailor experiences and create itineraries that appeal to each group.
As a meeting organizer, you should plan accordingly so that every group feels like their needs and expectations are met throughout the event.
2. Personalized culinary experiences
Food brings people together, no matter the occasion. If you’re looking to woo a new client, you can impress them with a private dining experience they’ll never forget. The key is to understand their tastes and preferences as well as the event goals.
Meeting attendees appreciate the flexibility of having a range of menu items from which to choose. A small group of executives tweaks recipes to cater to individual tastes and provides private sommelier services. Such personalized dining innovations create space for exceptional meeting experiences where people can bond and network.
3. Custom team building activities
Team building can also be tailored to an organization and its people, from creating unique challenges centered on workplace wellness to a custom scavenger hunt designed to help people make memories and form deeper connections.
By partnering with the right meeting space, you can create an event with a clearly defined focus, whether it’s building a more inclusive company culture or helping your organization fulfill a specific business objective.
4. Personalized meeting agendas
One way to personalize the event agenda for attendees is to give them control over it. Let them choose what sessions to attend and provide them with the flexibility to change their minds.
It’s only possible to personalize a meeting if you have rich data. Use live polling apps to crowdsource real-time feedback and make appropriate changes. The earlier you capture information, the more time you have to customize your meeting.
Personalized Meeting Spaces with Wingspread Executive Conference Center
We’ve entered the age where personalization is everything. Whether you want to dazzle a prospective client with a chef’s table and wine tasting or organize a perfectly curated team-building retreat, we’ve got you covered. We tailor guest experiences to the needs and preferences of our clientele, allowing us to design meeting spaces that tick all the boxes.
Partner with us to organize a meeting or retreat that will set the industry standard and make an impact.
