Success in business is all about establishing and nurturing connections and relationships. In an era where face-to-face meetings are becoming fewer and farther between, the stakes have never been higher to find meeting spaces that are unique and engaging.
In-person meetings have now become the go-to events for building trust and fostering connections among colleagues and between clients and organizations. The right venue goes a long way in ensuring your delegates are delighted by their experience, resulting in a favorable view of the event or the company you represent.
In other words, if you want to plan more effective and engaging meetings, you need to pay attention to where you hold them.
Here are the five main benefits of holding your meeting in unique and engaging spaces.
1. Provide a Refreshing Change of Pace
All too often, corporate events are held at the same old places. As a result, they tend to feel like just another day at the office. The venue you choose will set the tone for your meeting. It’s not enough for the space to have adequate facilities; the venue should reflect your brand and professionalism. More importantly, it should make people feel excited and inspired.
Try to choose a venue that’s both convenient and appealing to the guests you’re hoping to attract.
2. The Venue Is a Destination Unto Itself
Hosting your event at a location that is its own destination has several unique advantages. It can increase engagement as guests are more excited when the venue offers more activities than break-out groups. Unless you're planning an after-work networking event, host your event at a location that is its own destination.
In fact, much of the magic of a successful event happens not just in the hours of formal meeting time each day, but during the in-between times. When your venue offers space in which meeting attendees can have room to breathe and time to clear their minds, they're often able to de-stress and think differently than they would back home.
A large percentage of productivity actually happens during those times when attendees are in casual, small group settings – sometimes over a cocktail or around the fireplace.
3. Unique Meeting Spaces Encourage Engagement
The right venue for your corporate meeting is one that encourages all attendees to get involved. If you’re just getting your attendees to meet up in just another boardroom, it’s difficult to expect them to be fully engaged in the proceedings or think creatively.
In the same case, if you want to sign on a new client, you want to showcase your company in the best light possible. Holding your meeting in a vibrant and productive off-site venue will get you started on the right foot and help you meet your objectives.
The meeting space can also lend itself to some memorable and unique team-building options, like hiking paths through the grounds or personalized culinary experiences. When the environment is attentive and curated for smaller groups, the in-between moments become infused with excitement.
4. Attendees Feel Valued
At the end of the day, whether you’re planning a corporate retreat or a conference, you want your attendees to value their experience at the event. Now, this is the key to successful event planning. Attendees are more likely to remember a meeting if they enjoyed the experience. The setting of your event lays the foundation for crafting a valuable and memorable event.
5. Build Your Reputation
A great meeting venue isn't just useful for impressing your clientele; a well-planned and organized event held at a unique, engaging venue will cement your status as an industry leader. Whether you're planning a lavish gala, a trade show, or a conference, choose a meeting space that's sure to impress.
Getting a meeting space that's memorable and exciting is half the battle. The other half is ensuring your event accomplishes its goals and goes according to plan.
Let’s Work Together to Create A Successful Corporate Event
Leaving a lasting impression on meeting participants isn’t always easy to do. Holding an event at a museum or theater is bound to leave an impression but doing so isn’t always practical. The key is to find a space built to accommodate corporate events and with an ambiance that boosts the excitement of attendees before, during, and after the event.
The Wingspread Retreat and Executive Conference Center specializes in exclusivity and creating spaces that foster engaging and creative meetings. Contact us to plan an experience that will make a lasting impression and leave your delegates wanting more.
Working together, the members of the meeting industry can become diligent stewards of the careful balance of wildlife, plant life and human life.